ARMADA — Abaya Brand Identity
A complete identity for a Saudi abaya brand — from logo and colour to packaging, product cards and social content.
- Status
- Studio Work
- Year
- 2026
- Location
- Saudi Arabia
- Field
- Graphic Design & Branding
Studio WorkARMADA is a Saudi abaya brand that blends understated elegance with contemporary detail. We designed a complete bilingual visual system around its line “Your abaya, your way”.
A fashion label needs a refined, quiet presence that works equally on a gift box, a size card and a sale post — in two languages.
A mark drawn from the flow of a fabric fold and the peak of the letter A, repeated into a pattern that wraps every customer touchpoint.
How the project was built.
Logo
Symbol with balanced Arabic and Latin wordmarks, in light and dark versions.
Colour
Deep burgundy as the lead colour, warm ivory for space, sage green for backdrops and photography.
Type
El Messiri for headings in both scripts, Montserrat for secondary text and numerals.
Applications
Packaging, product cards, return policy and social posts — all from one system.
The identity system.
Gallery
- Logo & lockups
- Colour & typography
- Brand pattern
- Social media templates
- Boxes, tissue & ribbon
- Shopping & mailer bags
- Stickers & hang tags
- Care & size cards
- Return, discount & thank-you cards
- 01Brand & audience
- 02Symbol & logo
- 03Colour, type & pattern
- 04Packaging & print
- 05Social templates
- 06Guidelines & delivery
Base360 — SaaS Product Launch Film