AI Car Commercial
Our first complete AI car commercial — for a fictional brand, DEHINA — set in Riyadh.
- Status
- Studio Work
- Year
- 2026
- Location
- Riyadh
- Field
- Video
“Inside your car, all you’ll hear is your watch ticking” — an old car ad about sound insulation was the starting point. Rather than listing the car’s features, the film delivers them through the driver’s experience and moments drawn from Riyadh: a man’s morning, from coffee to the open road.
The hardest parts: keeping the logo stable on the car and the coffee machine, camera movement, motion physics and how the car interacts with its surroundings, and natural reactions. Some locations were reworked and scenes regenerated to get closer to the vision.
Each feature is told through a moment: remote A/C before leaving, composure across a steel plate at 80 km/h, sound isolation beside an excavation site, then sudden automatic braking for a crossing cat.
How the project was built.
Preparation
50+ personal photos to build a faithful character, plus reference sheets for almost every detail: the car, the cabin, the screens at different times, the remote, the coffee machine, cups, roads, excavation sites and locations.
A fictional brand
A fictional brand, DEHINA, with its own logo — designed to test identity and detail consistency across scenes.
A linked shot list
A connected shot list, so any change to a core detail flows into every prompt that depends on it.
The edit starts with generation
The edit was open from the first shot, testing every generation on the timeline against the rest; an imperfect take can still lend a fragment, and a beautiful shot that doesn’t serve the idea is cut.
The film, scene by scene.
- Scene 01 · 00:02
Coffee, the key, remote start, heading out.
- Scene 02 · 00:08
The A/C brings the cabin from 43° to 22°, then out the door and driving off.
- Scene 03 · 00:14
Close details of the car and wheels.
- Scene 04 · 00:20
Crossing a steel plate at 80 km/h.
- Scene 05 · 00:26
An excavation site — the sound nearly vanishes inside the cabin.
- Scene 06 · 00:32
A cat crosses — automatic braking, full stop.
- Scene 07 · 00:38
Relief, then the open road.
- Idea & storyboard
- Character model from real photos
- Car, cabin and prop reference sheets
- Fictional DEHINA brand identity
- One-minute commercial
- Edit & sound
TOOLS · Claude + Higgsfield skill · Nano Banana · ChatGPT · Seedance 2.5 · Premiere Pro
- 01Idea & story
- 02Character & reference sheets
- 03Linked shot list
- 04Image generation & compositing
- 05Video generation
- 06Edit & sound
NADEC — AI Ad Visuals